Online vs Print Marketing

Stream Leads   •   June 2, 2016

Why are companies making the shift towards online sources instead of print?

  • Flexibility

  • Measured Results

  • Better Value

  • Global Outreach

Flexibility

In today’s world we use laptops, tablets, smart phones that give us access to all the information on the web. Through these devices we are connected and communicate with people across the world. Print Marketing can be cumbersome to people who are constantly on the go. On the other hand, with Online Marketing your advertisements can follow the consumer throughout their day. You can use a number of factors to make sure your advertisements are shown to the right people at the right time.

Measured Results

Online marketing provides results that are measurable. When results can be measured then results can be improved. With each form of online marketing you there is data collected to show you who is responding to your ads. You can see how many people click on your ad before you get a customer. You can also add tracking software to see how far along the sales funnel your customers get. This data is important in identifying where you can improve your sales process and turn more visitors into paying customers.

Better Value

Through online marketing you can get a lot more value if it is done correctly. In print advertising you waste a lot of money showing your ads to the wrong customers. You also incur the costs of all the materials and labor of printing. However, in Online advertising with having the ability to narrow your target you can get higher quality leads for a much lower price.

Global Outreach

Another benefit to Online Marketing is the ability to reach people across the world on the same marketing campaign. This is much harder with printed materials and would take much longer to distribute across large areas.

So overall it is easy to see why many businesses are moving toward using online marketing in order to reach their customers.

So overall it is easy to see why many businesses are moving toward using online marketing in order to reach their customers.